black dog DESIGNS LLC

As the NYS cannabis industry continues to grow, we've enjoyed working with many different up-and-coming growers, dispensaries & distributors in preparation for launch! Take a peek at some of the logo & packaging design work we did for Runner's High® Cannabis. #branding #brandidentity #graphicdesign

While the branding journey often starts with a logo, it rarely ends there. To strengthen bonds with customers, hotel brands often lean into their unique identities to convey their values, whether that's through branded materials or special events. Check out the many ways we helped the Saratoga Arms Hotel incorporate its brand into every experience along their customer journey. #branding #graphicdesign #eyeondesign #brandidentity

As graduation nears, many students are seeking their first break in the marketing industry. For those of you entering the workforce, here’s a few bits of advice from our team: 1. All experience is valuable! You never know what insight or inspiration you’ll gain from different experiences. 2. A strong portfolio speaks for itself. But be sure to include case studies and be able to explain your design decisions! 3. Familiarize yourself with the best practices of related skills like video/photo editing, Wordpress, SEO, etc. 4. Aim for improvement! Ask questions, be open to critique and willing to incorporate feedback. With that in mind, you’ll rock any job that comes your way. So relax & enjoy the fun part!

20 seconds. That’s about how long you have in-store to convince a customer to choose your brand over another. So how convincing is your product’s packaging? Are you conveying your values & benefits through a strong visual identity that stands out in any setting, whether online or on the shelf? Get some inspiration from this packaging design we mocked up for Links Drinks, LLC. And if you’d like to take your packaging to the next level, reach out for a consultation!

Arguably, your logo is your brand’s most vital asset. That’s why choosing the right people to help you make it is so important. So choose a team who cares! BLKDOG is there for our clients through the whole branding and logo-making journey, from the initial rough sketches to optimizing for print. Check out this video exploring our start-to-finish process of creating a logo for the Mettawee Retreat. We really enjoyed the unique challenge of creating a versatile design that would work for each of Mettawee's multiple properties and touchpoints. Thank you for trusting us with your vision!

A good CTA can help conquer decision fatigue while giving meaning to your content; it’s one of those elements that will directly impact your conversion rates. Even if it’s just a two-word phrase (like 'learn more'), users need some direction to know what to do next. Here are some examples of CTA that can help move a customer to the next stage in their buying journey.

Thank you New York State Tourism Industry Association (NYSTIA) Alwasy the best events, we participate in black dog DESIGNS LLC

A good CTA can help conquer decision fatigue while giving meaning to your content; it’s one of those elements that will directly impact your conversion rates. Even if it’s just a two-word phrase (like 'learn more'), users need some direction to know what to do next. Here are some examples of CTA that can help move a customer to the next stage in their buying journey.

93% of online experiences begin with a search. This means having a digital presence and strategy is essential to the times we live in. Whether you’re looking to reach, engage, or sell on digital, a strong paid advertising and SEO strategy can play a vital role in your business’s long-term success!

All we can say is: wow! The 2024 NYSTIA Conference was spectacular. It's clearer than ever: from New York City to Niagara Falls, this beautiful state is represented by many incredibly talented & passionate people. And each and every one of you is an inspiration! We're proud to be part of this network, helping special places like Washington County, NY attract more visitors through a thoughtfully-crafted narrative highlighting the region's unique businesses & attractions. Thank you for your continued hard work & collaboration efforts, and an especially big thank you to New York State Tourism Industry Association (NYSTIA) for hosting another incredible event. We can't wait for the next one.